About the Team....

Coach Denise
Business Coach and Social Networking Specialist


Coach Denise, an award winning business coach and international speaker with over twenty years of experience, has turned her attention to the fastest growing segment of Internet marketing – Social Media. She makes it fun, easy and profitable for her clients. Denise has been highly involved and certified in Web 2.0 for over four years. She was an early participant in Twitter, Linkedin, Squidoo and many other social media formats. Coach Denise teaches businesses, both large and small, how to maximize their results from the time and money they have invested in social media marketing.

Denise is a graduate of New York University (N.Y.U.) with a BA in Education, International Coach Federation (ICF), with a Master Certified Coach, Christian Certified Coach, Target Training International (TTI) with a Certified Professional Behavior Analyst, Target Training International (TTI) with a Certified Professional Values Analyst University of Phoenix Rapid Organizational Impact (ROI) certified facilitators NLP trained E-Source Academy with certification in coaching Web 2.0.

In addition to her busy work schedule, Coach Denise is a mother of two and a loving wife for 22 years. We have dubbed her “Wonder Woman of Southwest Florida”.

Certifications and Awards:

  • Certification in Social Media, Facebook, Plaxo, Squido, Twitter and web 2.0
  • ACCA Certification in Web 2.0 and Web Leadership
  • Recipient of the National Leadership Award
  • Honorary Chairman for the Republican Business Advisory Council, 4 years in a row
  • Won award for Businesswomen of the Year award, representing Florida, 2 years in a row
  • Ronald Reagan award for entrepreneurship 2004, 2005 ,2007, and 2009
  • American Biographical Institute Women of the Year 2005-2009
  • Entrepreneur.com Business Women of the year 2005, 2007, 2008, 2009, and 2010
  • Awarded member of the National Register's Who's Who in Executives & Professionals, Continental Who's Who of Professionals & Executives, Madison Who's who of Professionals
  • Christian Coaches Network, Coaching Innovations, Red Herring, Entrepreneur Roundup, Coaching Voice and Coachville Assistant Area Director
  • Business Network International (BNI) Board
  • Advisor to the business chamber Coaching International, Coachville. Sits on many of the coaching boards
  • Member, International Coach Federation (ICF)
  • Christian Chamber of Southwest Florida (CCOSWFL) network presenter and advisory committee
  • Women's Network of collier County (WNOCC) vision committee and Board Member
  • North Naples Baptist church (NNBC) Youth committee, Public Relationship committee, Mission committee, and Sunday School Teacher

 

 

Deb Lundin
Web Design Specialist

Deb's "love affair with words" began at the age of 12, when she wrote her first poem. Some years later, in 1993, she designed her first website. "My first web site was a single, personal page, with an invitation to 'Sign My Guestbook'. I couldn't wait to log on every day after work and read what people wrote!" As Deb's knowledge of html and graphic design skills grew, so did her website. She began to market her poetry on her website, selling framed prints of the poems. Almost instantly, Deb recognized the internet's potential for business owners to make more money, faster than ever before.

Deb also discovered a commonality between her poetry and any form of marketing promotion, including websites. "To be successful, they all have to trigger a positive emotional response for the reader/viewer very quickly." As far as websites go, some studies conducted in the past few years suggest that you have only a fraction of a second to make a good first impression on visitors, or they will instantly leave the site. The studies further state that: 1) the first impression is very difficult to change; and 2) if it "looks good", visitors actually judge the content to be more valuable, and they're more likely to linger.

In contrast, non-visual type visitors quickly scan the landing page menu and content for the exact keywords they entered in the search engine. Overall, they couldn't care less about the fancy flash animation, the coordinated colors, or the nice layout... unless something about it immediately annoys them, such as too many graphic buttons or images, background music (especially if they can't turn it off), or neon flashing "Click Here!" buttons. Incidentally, Deb says these three things actually annoy both visual and non-visual type visitors. She adds, "The BAM-Balanced Attack Marketing strategy not only applies to a calculated mix of different types of marketing mediums, but it also applies to web design. The key to a successful website design is a careful "balance" of information and graphic elements that appeal to both groups."

Deb’s passion for creating unique web designs to help other business owners make the most of this powerful marketing medium has been the mainstay in her life for the past 17 years. She currently owns a successful web design company with her husband, Harp, who is also a programmer and web developer.